The fight for the Republican nomination was largely between General Dwight D. Eisenhower and Senator Robert A. Taft of Ohio. The primaries had been split fairly evenly between the two men, and the nomination came down to the wire, but ultimately Eisenhower won the nomination based largely on the perception that he was a sure winner. Eisenhower chose as his running mate Senator Richard Nixon of California, best known for his pursuit of Alger Hiss. Other Republican candidates in this year were Governor Earl Warren of California and former Minnesota Governor Harold Stassen, who had both hoped to emerge as a compromise candidate in case of deadlock between Eisenhower and Taft. Eisenhower campaigned by attacking the failures of the outgoing Administration, and promising to go to Korea and resolve the war.
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The Living Room Candidate - Presidential Campaign Commercials, 1952-2004 This American Museum of the Moving Image
online exhibition presents more than 250 television commercials from every election year beginning in 1952, when the first campaign ads aired, to ads from the 2004 campaign. The site includes a searchable database and features commentary, historical background, election results, and navigation organized by both year and theme. For the 1968 election, for example, the site features commercials for Nixon, Hubert Humphrey, and George Wallace.
